Integrating Web 2.0 tools into the classroom is not particularly difficult. Convincing students that they need to learn about these tools can be more of a challenge. I usually try explaining to the students that they can use these tools when they get out into the business world. To visually illustrate this point, try showing them this video which is sure to grab their attention!
Blendtec is a company that sells a fairly expensive ($400) high tech blender. The company stumbled on an inexpensive way to gain a lot of exposure for their product. The company made short, simple videos entitled "Will It Blend?" and posted them on YouTube. In these videos they attempt to blend a variety of objects, such as an iPhone, golf balls, glow sticks, a Nike shoe, a Grand Theft Auto IV cartridge, etc. According to the Wyoming Business Report, in just one year the videos garnered over 6 million views and the company increased their profits by 500 percent! And it costs very little money to make a video and post it on YouTube. Now that's effective viral marketing!
As a class project, have your students go out on YouTube and find other examples of viral product videos that have gained substantial numbers of views. They won't have to look too long or hard to find them.
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